One of the first resources that we tried going through the list of all the options in the library that the Tribe has was, I forget the exact name of the item, but it was essentially here are half a dozen things that you can do instantly to get the money back for what you just spent to get started on the Tribe. We implemented almost all of those tools, all of those campaigns that were listed there, and we instantly got results. So it was like, well, crap. We've been doing all those other stuff for all these years here. We have these really straightforward campaigns that we can do right away and they brought in instant success. At that point, we were just all in.

So within the first 12 months of starting to use the different tools and calculators and campaigns that the Tribe has, we doubled our monthly recurring revenue, which is obviously insane, and that was just within our current customer base. So for us, we took a time and converted from a standard ad hoc break fix model to more of a managed service model. We did that completely with those tools and doubled our monthly recurring revenue. Since becoming a member of the tribe, it's just really snowballed. We're much more comfortable, we have a direction, we know where we're going, and we just floundered before then.

Nothing else has really worked as well as the Tribe has. So the investment is very easy to take on. There is no long-term commitment. There's no requirements about what you have to do. It's just here are the resources. Here's how you can implement them, and as you start to test, they work. So there's really no reason not to give it a try.